Q Instructions Imagine that you work for a marketing department and are faced with the following scenarios. Answer the questions below. Your company is interested in measuring customer satisfaction and customer loyalty. What metric could you use to measure this? Give several reasons why you have selected this method. The marketing director has asked you to help justify the budget for an email and social media campaign that you just concluded. What type of metric would you use to help understand the best place to allocate marketing dollars? Give several reasons why you have selected this method. Your company is considering adding a subscription pricing model and is interested in learning the revenue potential. You are specifically interested in calculating the potential revenue for as long as your customer is your customer. What type of metric would you use to help calculate the customer’s value? Give several reasons why you have selected this method. Your marketing department has been tasked to find ways to improve profit margins. One of the first ways is to consider what it costs to acquire your customers. What type of metric would you select to calculate the costs? Give several reasons why you have selected this metric.